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ICWS & SCC 2006 KEYNOTES
Amazon.com
Werner Vogels (Amazon.com)
Business Drivers for Services Computing
K Ananth Krishnan (Tata Consultancy Services Limited)
Service Computing: The AppExchange Platform
Steve Fisher (Salesforce.com)
SOA Industry Summit Invited Talk
Jeff Barr (Amazon.com)
Werner Vogels
Vice President & Chief Technology Officer
Amazon.com
Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company’s technology vision, which is to continuously enhance the innovation on behalf of Amazon’s customers at a global scale. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored close to 80 articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.
Business Drivers for Services Computing
K Ananth Krishnan
Vice President and Chief Technology Officer
Tata Consultancy Services Limited
Abstract
Global IT Services and Consulting organizations like Tata Consultancy Services (TCS) have been investing considerable resource into the emerging discipline of Services Computing. The address focuses on the business drivers for Services Computing across multiple industries across the world and why this could be the ‘silver bullet’ for many of our challenges.
The address uses the TCS framework for Services Computing as a backdrop – across services strategy, services implementation and most importantly services governance. This is a progressive approach towards bridging the gap between 'what IT delivers' and 'what the business wants' through a well defined 'value measurement framework' This framework links organizational readiness, solution maturity and delivery assurance. Finally, the importance of aligning the competencies and roles across different parts of the organization and its stakeholders is examined.
About the speaker
K Ananth Krishnan is an M. Tech. in Computer Science from the Indian Institute of Technology, Delhi. He also has a Masters degree in Physics from the same Institute and a Bachelor's degree in Physics from Fergusson College, Pune.
He joined TCS in February of 1988, straight from campus. He is currently the Chief Technology Officer of TCS. He is a member of the TCS Corporate Think-Tank since 1999, and has helped in the conceptualization of several new initiatives. He is also a Principal Architect and Lead Consultant in the Architecture and Technology Consulting Practice.
He was an invitee to the quarterly management review with the TCS Board (the executive committee of Tata Sons Limited) from April 2000 to March 2004. He has also been an invitee to the board meetings of Jataayu Software, a TCS invested company, from December 2000 to April 2005 and is on the Board of Advisors for IBM-Rational from January 2006.
Ananth is married, with two children and lives in Chennai. He has formally retired from a successful career in Trivia and Quizzing (which includes the 'Brain of IIT' individual title and two 'Cranuim Cup' titles at IIT and several years on the IIT Quiz team), public speaking, crossword puzzle solving and cricket. He is a Senior Member of the IEEE and a member of the Computer Society of India, and is an adjunct faculty in the Department of Management Studies at the Indian Institute of Technology, Madras.
Service Computing: The AppExchange Platform
Steve Fisher
Senior vice president of AppExchange
Salesforce.com
Abstract
On-demand computing has transformed enterprise software, lowering risk and cost while increasing user adoption and customer success. To be successful, an application must be designed for on-demand from the ground-up, including core architectural elements such as multi-tenancy, availability, performance, security, metadata-driven customization, integration via web services, etc. As with any new paradigm, initial applications must design and implement all these core attributes, but ultimately platforms emerge that encapsulate core computing services, allowing application developers to focus on innovation and value, and not on reinventing the wheel. With AppExchange, salesforce.com has delivered the first on-demand platform, allowing developers to easily develop and deliver the next generation of on-demand applications. In this talk, Steve Fisher discusses the technical architecture of the AppExchange platform.
About the speaker
Steve Fisher is senior vice president of AppExchange at salesforce.com. In this role Fisher leads the team responsible for building the business for AppExchange, salesforce.com's Web-based platform for business applications. Fisher is also chairman of salesforce.com's Technology Architecture Committee, which defines and ensures the integrity of the architecture for the salesforce.com service. With more than 16 years in the technology industry, Fisher has held positions with Apple Computer and AT&T Labs, where he served on the team responsible for architecting AT&T's VoIP and utility computing strategies. Fisher also founded NotifyMe Networks, an interactive voice-alerting platform application service provider and served as the company's first CEO. He has been named an inventor on 14 patents. Fisher graduated with a BS degree in Mathematical and Computational Science and an MS in Computer Science from Stanford University.
Invited Talk For IEEE SOA Industry Summit (http://www.soaindustry.org)
Jeff Barr, Evangelist, Amazon Web Services, Amazon.com
Abstract
No more re-inventing the wheel every time you have a new idea for a web application. Amazon.com, rich with technical resources, has opened up their vaults allowing developers to construct powerful applications simply by leveraging open APIs and mashing-up technology and data as needed.
Jeffrey Barr, Evangelist for Amazon Web Services (AWS), provides a compelling introduction into Web Services and how you can use Web Services to create reliable, scalable, inexpensive applications. Barr reviews the current set of AWS offerings, including Amazon S3 (Simple Storage Service), Amazon Mechanical Turk, Amazon E-Commerce Service, Alexa Web Information Service, and more. The session will also include exciting real-world case studies displaying innovative integrations of AWS.
About the speaker
Jeff Barr is focused on furthering awareness among software developers of the opportunity to innovate and build businesses using Amazon Web Services. Launched in July 2002, Amazon Web Services exposes Amazon.com technology and product data that enables developers to build innovative and entrepreneurial applications on their own. Barr meets regularly with developers in the U.S. and internationally to introduce Amazon Web Services and to help them build businesses and applications with the program’s services. He joined Amazon in August 2002 as a Senior Software Developer on the Associates team.
Applications built using Amazon Web Services range from enhanced Associates sites that advertise products from the Amazon.com Web site to integrated solutions for retailers selling merchandise through Amazon.com. Developers make money by earning referral fees from their Associates sites or by charging users for the applications they build.
Barr has a longstanding interest in Web services and programmatic information interchange. He has held development and management positions at KnowNow, eByz, Akopia, and Microsoft, and was a co-founder of Visix Software. He earned his bachelor’s degree in computer science from American University and completed graduate work in computer science at George Washington University.
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