Biography
Zeng Ming has been chief strategy officer of Alibaba Group since January 2008. He joined the company in August 2006 as executive vice president of strategy, and served as acting president of China Yahoo! from November 2006 to December 2007. He was appointed non-executive chairman of Tmall.com in June 2011.

Zeng Ming brings a broad range of academic and practical business experience to Alibaba Group. Prior to joining Alibaba Group, Zeng Ming served as a professor of strategy at Cheung Kong Graduate School of Business in Beijing, China. Between 1998 and 2002, he was a faculty member at INSEAD.

Zeng Ming has conducted extensive research on e-commerce, growth strategies of Chinese companies, the competition and cooperation between Chinese and multinational firms, and how the emergence of Chinese competitors is changing global competition. His case on Haier's acquisition strategy won the prestigious Pedro Nueno prize of the 2000 European Foundation for Management Development (EFMD) Case Competition, and is widely used in business schools.

Zeng Ming has published widely in the world's top management journals, including Academy of Management Review, Organization Science, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and California Management Review. His research has been highlighted by The Wall Street Journal, The Economist, CNBC and BBC. He has also published various well-received articles and books on Chinese enterprises, including "The Hidden Dragon," "Winning by Strategy" and "Dragons at Your Door."

Zeng Ming obtained his doctorate in international business and strategy from University of Illinois at Urbana-Champaign, USA in 1998, and his bachelor's degree in economics from Fudan University in 1991.

Abstract
We move towards research in Business Informatics. But what do we exactly understand by the term Business Informatics and even more important - is there a need for a Business Informatics conference under the umbrella of the IEEE? There is no doubt that Business Informatics is an inter-disciplinary field of study covering disciplines like computer science, information technology, operations research, economics, management and organizational sciences, etc. However, aren't electronic commerce, enterprise computing, and (management) information systems also existing and accepted research fields that crosscut similar disciplines? This keynote presentation aims at spreading out the scope of Business Informatics and illustrates how Business Informatics differentiates from related fields of study. It elaborates on the unique selling points that Business Informatics has to offer to both, academia and industry. A key characteristic of Business Informatics research is that it considers a real-world business context in developing new theories and concepts that enable new practical applications. Thereby, Business Informatics research does not only extend the body of knowledge of the information society, but at the same time provides a tangible impact to industry. Or put it in other words - Business Informatics is research that matters!

Biography
Christian Huemer is Vice Dean of Academic Affairs for Business Informatics at the Vienna University of Technology, Austria. Furthermore, he is director of the Research Studios "Inter-organizational Systems (IOS)" and "Smart Agent Technologies (SAT)" of Research Studios Austria (RSA) - a not-for-profit research institution which receives basic funding from the Austrian Federal Ministry of Science and Research in order to facilitate synergies between science and economy.

Christian Huemer has a long time working experience in Business-to-Business and e-Government interoperability by working for the United Nations Center For Trade Facilitation and e-Business (UN/CEFACT) to develop standards and recommendations for interoperability used in inter-organizational projects. From 2000- 2008 he served as Vice Chair and from 2008 to 2011 as Chair of UN/CEFACTS Techniques and Methodology Group (TMG) being amongst other things responsible for the maintenance of UN/CEFACT's contributions to ebXML (which was co-developed with OASIS). He still is Austrian Head of Delegation to UN/CEFACT and continues to lead the project on UN/CEFACT's Modeling Methodology - a UML-based approach towards B2B and e-Government system design. With respect to standardization Christian Huemer furthermore participates in RosettaNet's Message Control and Choreography (MCC) program.

Christian Huemer serves on the Board of Directors of Austria Pro - the e-Business Platform of the Austrian Chamber of Commerce. He is Austria Pro's Chief Standards Officer. Given this position, he is the technical lead of ebInterface, the Austrian e-Invoicing Standard. Moreover, he serves as chair of the Section 5.5 e-Commerce of the German Computer Society (GI).

Abstract
With the London Olympics being hailed as a resounding success in terms of athletic achievement and organisation, this presentation will review the innovative supporting technologies that helped the games run so smoothly and impressively. From event advertising, through ticketing, reception, games management, scoring and broadcast support, information technology played a central role. The opening and closing ceremonies watched by over 1 billion people worldwide impressed both through artistic content and technological innovation, while advanced event support including timing and scoring systems and on-venue results enabled high quality communication heightening the excitement for audiences across the globe. The systems designs and various technologies adopted will be discussed in this talk and their legacy in term of computing support for business advances will be considered.

Biography
Anne James is Professor of Data Systems Architecture at Coventry University, UK. She obtained her undergraduate degree from Aston University in 1980 and her doctorate in the area of advanced data models from UK Council for National Academic Awards in 1986. Since obtaining her PhD, Anne has worked mainly in academia at various UK institutions, being involved in teaching and subject development as well as research. Anne has participated on many professional and academic committees in the computing field. She received the title of Professor in 2008 in recognition of her outstanding and continued research work and contribution in the field of data and distributed systems. Anne has published around 130 peer-reviewed papers and supervised over 20 PhD candidates. She performs a leading role in developing and managing research in the Computer Science and Informatics area at Coventry University. As well as research and teaching, Anne often with industry on interesting projects. Her interests lie in innovation methods for data modelling and access.