The 7th IEEE International Conference on e-Business Engineering (ICEBE 2010, http://conferences.computer.org/icebe/) is a prestigious conference which is initiated from 2003 by the IEEE Technical Committee on E-Commerce.

ICEBE is a high-quality international forum for researchers and practitioners from different areas of computer science and information systems to exchange their latest findings and experiences, as well as to help shape the future of IT-transformed consumers, enterprises, governments and markets.

The conference scope spans the areas of Web, databases, service science, multimedia, information systems and electronic marketplaces. The main tracks include but not limited to:

• Cloud Computing Track
• Infrastructure as a Service, Platform as a Service, Application as a Service
• Extreme scalability, high availability, elasticity, and reliability in a cloud
• Multi-tenancy, security and privacy in clouds
• Programming models and transaction models for the cloud
• Cloud business support services and operational support services

• Software Engineering for e-Business Track
• Design methods, tools and science for e-business
• Models, platforms and applications for e-business
• Components, services and solutions for e-business
• Aspects of green business and green commerce

• Data and Knowledge Management for e-Business Track
• Data and knowledge engineering for e-business
• Workflow and business process tools and management for e-business
• Semantic Web, Web 2.0, and business intelligence
• Stream processing, complex event processing and continuous queries
• e-business marketing, data mining, and relationship management
• Machine learning, cybernetics, and agents for e-business services management
• Knowledge management and e-learning

• Service Engineering Track
• SOA business modeling and governance
• SOA enterprise architecture, service bus and federated architecture
• SOA business process management and orchestration
• Grid services

• Integration and Collaboration Track
• Collaboration technologies and applications for e-business
• Semantic integration for e-business (e.g. integration of e-business vocabularies, documents and processes)
• E-business functions integration (e.g. integrating functions of e-marketing, e-trade, e-payment and e-logistics)
• Engineering electronic marketplace and supply chain
• Virtual marketplace engineering in virtual world
• Social computing for electronic and virtual marketplaces

• Security, Privacy and Open Source Track
• Security, privacy and trust methods and solutions for enabling e-business
• Open source technologies and components for e-business
• Open source version management
• Authentication in e-business

• Mobile and Pervasive Commerce Track
• Mobile and pervasive methods, applications and integrated solutions
• Sensor systems and RFID applications
• Ubiquitous information access
• Context awareness and smart environments
• Resource discovery of mobile services
• 3G technology and services for e-business
• Social networks and social behaviour modelling in mobile and pervasive commerce

• Green Supply Chain, Business and RFID Track
• RFID and automation
• Carbon footprint, accounting and trading
• Energy efficient computing and enabling technologies
• Green business, organization, technology and practices
• Green ecosystems and sustainable development
• Green logistics and supply chain management
• Standards, regulations, and legal issues

• Business Analytic and Optimization Track
• Decision support for e-business
• Real-time analytics for e-business
• Modeling and simulation of e-businesses
• Applications of predictive modeling to e-business
• E-business process optimization

• Industrial Experiences and Applications Track
• Online Services, E-Business Platform, E-Business/E-Commerce
• Related to any of the topics above, highlighting large-scale applications, and persistent and emerging real-world challenges

The conference will take place on 10-12 November, 2010 at Fudan University, Shanghai, China. In addition to paper presentations from the delegates, the program includes keynote speeches, panel discussions, poster sessions, and several co-located Workshops and Symposiums.

The conference is internationally sponsored and supported by many universities and organizations including the following listed.

Honorary Chair

• Lionel M. Ni, The Hong Kong University of Science and Technology, Hong Kong

General Chairs

• Yueting Chai, Tsinghua University, China
• Jen-Yao Chung, IBM T.J. Watson Research Center, USA

Program Chair

• Francis Lau, The University of Hong Kong, Hong Kong

Program Vice Chair

• Yinsheng Li, Fudan University, China

Organized by

• IEEE Computer Society Technical Committee on Electronic Commerce

Hosted by

• Fudan University

Sponsored by IEEE Computer Society